Hotel advice

Running a hotel is complex. It is our job to support you in carrying out your tasks.

The market launch service in the HoGa sector (hotel and catering) is aimed at supporting companies in the industry in successfully introducing their products or services onto the market. Specific strategies and measures are developed to achieve effective market penetration and address the target group in the best possible way.


The steps and services of this service are explained in more detail below:


Market analysis and target group definition:

First, a thorough analysis of the target market in the HoGa sector is carried out. Relevant trends, competitors and customer needs are identified. Based on these findings, the target group is clearly defined in order to target the marketing strategy.

Development of a tailor-made marketing strategy:

Based on the results of the market analysis, an individual marketing strategy is developed. This includes, among other things, the selection of suitable communication channels (such as online presence, social media, print media) as well as the definition of messages and content.

Product optimization and offer design:

If necessary, recommendations are made to optimize the product or service to better meet the specific needs of the HoGa market. This may include adjustments to the offer, presentation or pricing.

Creation of marketing materials: This includes the design of advertising banners, flyers, menus or other materials needed for the market launch. These are designed according to the defined marketing strategy and can be used for both digital and physical channels.

Online presence and web development:

An attractive and functional website is crucial for success in the catering and hotel industry these days. Our service includes the conception, design and development of a user-friendly website that meets the needs of the target group.

Social media marketing and online advertising:

Presence on social media is very important in order to reach a wide target group. For this purpose, campaigns are developed to address potential customers and increase the visibility of the company.

Event management and promotional campaigns:

Organizing events or promotions can be an effective way to draw attention to the company. These include, for example, opening ceremonies, special offers or seasonal promotions.

Feedback and success measurement: Measures are taken to collect customer feedback during and after the launch. This enables continuous optimization of the strategy and measures. In addition, successes are evaluated using measurable KPIs (Key Performance Indicators).


The market launch service in the HoGa sector aims to support companies in the hotel and catering industry in successfully entering the market and ensuring long-term success. The focus is on individual needs and targeted strategy development.

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Design Thinking

Design thinking is a creative problem-solving approach that aims to find innovative solutions by focusing on users' needs and perspectives. It consists of a multi-step process that is often divided into the following phases:


    Understanding: This phase develops a deep understanding of the problem or challenge. The team deals intensively with the needs, wishes and concerns of the users. Observation: Here the users are observed in their real environment in order to better understand their behaviour, problems and needs. This makes it possible to gain real insights.Define point of view: Based on the insights from the previous phases, the focus is placed on a specific problem or challenge. A clear point of view is formulated.Generate ideas: In this phase, creative ideas are developed to solve the identified problem. It is important to break away from conventional thought patterns and pursue unconventional approaches. Develop prototypes: Prototypes or models are created from the best ideas. These can be physical objects, digital solutions or even concepts that illustrate the potential solution.Testing: The prototypes are tested with users to collect feedback and ensure that the solution meets their needs and expectations. This allows iterations and improvements to be made.

The design thinking approach promotes interdisciplinary teamwork and encourages you to put yourself in the users' shoes. It emphasizes iteration and the use of prototypes to refine solutions. Design thinking is applied in various industries and areas, from product design to the development of services and organizational processes. It is particularly useful for finding innovative and user-centered solutions

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Diversity through uniqueness

Entering the market becomes easier the better you know “him”.

The justification for diversity through uniqueness lies in the recognition and appreciation of the individual strengths, perspectives and contributions that diverse groups and people from different backgrounds can bring to an organization, a community or a society. Here are some reasons why diversity through uniqueness is important:


Diverse perspectives and ideas:

Different backgrounds and life experiences lead to different perspectives and approaches to problems. This creates creative solutions and a broader range of ideas.

Innovation and Creativity:

Different perspectives promote innovation. The diversity of thoughts and approaches can lead to innovative products, services and work processes.

Adaptability and resilience

Diverse teams are often better able to adapt to changing circumstances. They bring a variety of skills and strategies to overcome challenges.

Access to different markets

A diverse workforce can be better able to address different customer needs and tap into markets that might be overlooked.

Better decision making

Research shows that diverse groups often make better decisions. This is because different perspectives are taken into account and a wider range of information and viewpoints are incorporated.

Strengthening the company image and brand

Organizations that promote diversity signal openness, respect and social responsibility. This can increase the attractiveness for customers, employees and investors.

Representation and inclusion

A diverse workforce often better reflects the diversity of society and creates an inclusive environment in which all employees feel valued and heard.

Social progress and justice:

Diversity contributes to promoting social justice and equal opportunities. It enables people from different backgrounds to participate equally in economic and social developments.


In summary, entitlement to diversity through uniqueness means that each person, regardless of background, brings unique strengths and perspectives that are valuable to an organization or community. By recognizing and promoting this diversity, positive effects on innovation, performance and social progress can be achieved.

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