Hotel location and location are crucial to the success of a hotel. Here are some reasons why they are so important:

Guest Accessibility:

A convenient location that is easily accessible is crucial to ensuring potential guests can easily find and reach the hotel. This applies to both the connection to transport and the proximity to important sights, business centers or other attractions.

Target group approach:

A hotel's location often determines the type of guests it attracts. A hotel in the center of a big city might attract business travelers or tourists, while a hotel on the beach might appeal to vacationers.

Competition:

Location influences competition. If a hotel is in an area with a lot of other accommodations, it can be harder to stand out and attract guests, or easier because there are already a lot of guests coming to the area.

Local Business and Events:

The economic situation and events in the area surrounding the hotel can influence booking rates. For example, a hotel near a convention center or a venue for concerts and sporting events could benefit from this additional business.

Security and environment:

Environmental safety is critical for guests. A safe location and pleasant environment help guests feel comfortable and protected. A questionable area may discourage guests from booking it.

Infrastructure and services:

A well-chosen location can also affect access to important infrastructure, such as restaurants, shopping, public transportation and medical facilities.

Marketing and Branding:

Location can have a significant impact on the hotel's marketing and branding. A hotel in an exclusive neighborhood might have an upscale image, while a hotel in a busy city center might be perceived as more convenient and well-connected.

Overall, a favorable location can significantly impact a hotel's growth and success. It is important to conduct thorough market research to find the best location for the hotel's specific concept and target audience.

Concept creation

Planning a hotel concept at a specific location requires a thorough and structured approach. First, a comprehensive market analysis and location assessment is crucial. The proximity to tourist attractions, transport connections and potential target groups are taken into account. Demographic data and trends are analyzed to assess site suitability.

The target group must then be clearly defined. For example, should the hotel appeal to luxury travelers, budget-conscious travelers or couples? An in-depth competitive analysis helps identify the strengths and weaknesses of the competition.

Choosing the hotel type and category is another crucial step. It is determined whether it should be a boutique hotel, resort, business hotel or another type, and which star category is aimed for.

A well-thought-out furnishing and design concept that suits the target group and the location is crucial. Local cultural influences can be taken into account. The hotel's range of services, such as restaurants, spas or conference facilities, is also determined.

A clear pricing strategy is essential. Both room prices and additional services must be calculated. An effective marketing and sales strategy that includes online and offline marketing activities ensures successful positioning in the market.

Regulatory requirements and approvals must also be taken into account to ensure the smooth operation of the hotel. Sustainable practices should be considered in the construction, operation and management of the hotel.

Detailed cost and financial planning that takes into account acquisition and operating costs as well as expected income is essential. Risks should be identified and strategies developed to minimize risks.



A realistic schedule for the construction and opening of the hotel completes the planning. Continuous monitoring and, if necessary, adjustments to the concept are important in order to react to changing market conditions. Experts such as architects, designers and legal advisors should be involved in the planning process to ensure that all aspects are carefully thought out and implemented.