The hotel marketing service offers a holistic package to profile and strengthen your hotel in the hotel industry. Specializing in the specific requirements of the hotel industry, tailor-made solutions are provided for individual goals.
The services offered include:
Fire development and positioning:
Website optimization and design:
Social Media Marketing:
Content-Marketing:
Search Engine Optimization (SEO):
Pay-per-Click (PPC) Advertising:
E-Mail-Marketing:
Reputation Management:
Online review management:
Campaign analysis and reporting:
Integration of technologies:
The hotel marketing service aims to strengthen your presence, increase bookings and establish your brand as an industry leader. Each strategy is individually tailored to your hotel’s needs and goals.
An effective sales strategy is crucial for economic success in today's hotel industry. Shorter lengths of stay require increased customer acquisition measures. This affects both your own hotel and your local competitors. Low season times are particularly important because they offer the opportunity to book at the best prices.
Sales in the hotel industry involve costs, be it through commissions to booking portals or expenses for online marketing. An important question is how the sales mix in the hotel can best be designed. It makes sense to offer the best price on your own homepage and to control the other online sales channels via a channel manager.
Cooperation with Online Travel Agencies (OTA's) is now indispensable. It opens up new markets and enables flexible adjustments to availability and prices. Although the OTA's commission rates range between 10% and 25%, the actual contract price achieved can often be lower than with tour operators.
It is crucial to understand the different sales models and their impact on sales price and commissions. A thorough calculation and clear communication of the rates are of great importance.
In the complex world of hotel sales, it is essential to understand the different models and choose the right strategy. Ultimately, sales cost money, but no sales cost sales.
In the hotel industry, the marketing mix refers to the combination of marketing and customer acquisition elements known as the "4 Ps": product, price, promotion and place (distribution).
The product covers the entire service, including rooms, restaurants, conference rooms, wellness offers and events. A differentiated room categorization (e.g. standard, deluxe, suites) with varying furnishings and prices is common.
A balanced strategy is crucial when it comes to pricing. It should be both profitable for the hotel and attractive for customers. Seasonal fluctuations, demand, competitive prices and special offers are taken into account. Using a channel manager is essential these days.
Promotion includes all measures to promote the services, including online marketing, social media, advertising, discount campaigns, special offers, events and partnerships with tour operators. Customer reviews and word of mouth also play an important role.
Distribution concerns the accessibility of the services to the customer. In the hotel industry, this refers to sales via booking platforms, tour operators, direct bookings via the hotel website and other sales channels. In addition, presence on various online booking platforms and travel review sites is crucial.
In addition to the "4 Ps", there are three other relevant factors in the service sector:
It is crucial that all of these elements are well aligned to offer a consistent and attractive service. It is also important to understand the needs and wants of your target group in order to adapt the marketing mix accordingly.
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