The hotel marketing service offers a holistic package to profile and strengthen your hotel in the hotel industry. Specializing in the specific requirements of the hotel industry, tailor-made solutions are provided for individual goals.

The services offered include:


Fire development and positioning:

    The focus here is on highlighting the unique selling points, target groups and company values to create an outstanding hotel brand.

Website optimization and design:

    Experts ensure optimal usability and visibility of your website in search results, both aesthetically and functionally.

Social Media Marketing:

    Tailored strategies are developed for platforms such as Facebook, Instagram, Twitter and LinkedIn to reach the target group and promote the brand.

Content-Marketing:

    Creating high-quality content such as blog posts, articles and videos aims to engage the target audience and provide value.

Search Engine Optimization (SEO):

    Experts work to improve your website's visibility in search results to increase organic traffic.

Pay-per-Click (PPC) Advertising:

    Targeted advertising campaigns are developed and optimized to attract potential guests and increase bookings.

E-Mail-Marketing:

    Effective email campaigns are created to increase guest loyalty and promote special offers.

Reputation Management:

    Your online reputation is monitored and maintained to ensure that positive reviews represent your hotel positively.

Online review management:

    Assist in promoting positive guest reviews and professionally responding to negative reviews.

Campaign analysis and reporting:

    Detailed analytics and reports allow you to track and adjust the success of your marketing campaigns.

Integration of technologies:

    Recommendation and implementation of innovative technologies such as mobile apps or chatbots to improve guest service.


The hotel marketing service aims to strengthen your presence, increase bookings and establish your brand as an industry leader. Each strategy is individually tailored to your hotel’s needs and goals.

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Successful hotel sales

An effective sales strategy is crucial for economic success in today's hotel industry. Shorter lengths of stay require increased customer acquisition measures. This affects both your own hotel and your local competitors. Low season times are particularly important because they offer the opportunity to book at the best prices.

Sales in the hotel industry involve costs, be it through commissions to booking portals or expenses for online marketing. An important question is how the sales mix in the hotel can best be designed. It makes sense to offer the best price on your own homepage and to control the other online sales channels via a channel manager.

Cooperation with Online Travel Agencies (OTA's) is now indispensable. It opens up new markets and enables flexible adjustments to availability and prices. Although the OTA's commission rates range between 10% and 25%, the actual contract price achieved can often be lower than with tour operators.

It is crucial to understand the different sales models and their impact on sales price and commissions. A thorough calculation and clear communication of the rates are of great importance.

In the complex world of hotel sales, it is essential to understand the different models and choose the right strategy. Ultimately, sales cost money, but no sales cost sales.




Marketing Mix

In the hotel industry, the marketing mix refers to the combination of marketing and customer acquisition elements known as the "4 Ps": product, price, promotion and place (distribution).


The product covers the entire service, including rooms, restaurants, conference rooms, wellness offers and events. A differentiated room categorization (e.g. standard, deluxe, suites) with varying furnishings and prices is common.


A balanced strategy is crucial when it comes to pricing. It should be both profitable for the hotel and attractive for customers. Seasonal fluctuations, demand, competitive prices and special offers are taken into account. Using a channel manager is essential these days.


Promotion includes all measures to promote the services, including online marketing, social media, advertising, discount campaigns, special offers, events and partnerships with tour operators. Customer reviews and word of mouth also play an important role.


Distribution concerns the accessibility of the services to the customer. In the hotel industry, this refers to sales via booking platforms, tour operators, direct bookings via the hotel website and other sales channels. In addition, presence on various online booking platforms and travel review sites is crucial.


In addition to the "4 Ps", there are three other relevant factors in the service sector:

    Personnel: Customer service and guest interaction are critical. Friendly, well-trained staff can make a big difference.Physical Evidence: In the hotel industry, these are the visible elements that represent the quality of service, such as the cleanliness of the hotel, the furnishings of the rooms and the atmosphere in the public areas .Process: This refers to the process of service delivery, such as check-in and check-out process, restaurant service and room cleaning.


It is crucial that all of these elements are well aligned to offer a consistent and attractive service. It is also important to understand the needs and wants of your target group in order to adapt the marketing mix accordingly.

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Revenue and Distribution Manager Provider

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